As soon as I wash my face or get out of the shower, I immediately feel the winter blues of dry skin. In order to combat the itchy and uncomfortable feeling, it is best to incorporate a more regular skin care regimen, along with drinking a lot of water. (I think I need to go fill my glass right now, while I type this!) It is recommended to exfoliate at least once a week and then moisturize daily while you are still damp from the shower; this helps to let the oils sink into your skin.
Here are a few products I really like for winter time exfoliating and moisturizing.
Alba Botanica Sea Salt Body Scrub (available at Target) - $12.25
Shea Body Scrub from The Body Shop - $19
Fresh Brown Sugar Body Polish - $38 - $65
Eucerin Daily Replenishing Lotion (available at Target) - $6.99
Hempz Body Moisturizer - $21.98
Ahava Deadsea Water Body Lotion - $45